Transcribing for Social Research

Hepburn, A., Bolden, G.B. (2017) Transcribing for Social Research

This book is a practical guide to transcription, together with an explanation of the social science which underpins it. Although one might assume that transcription involves making a verbatim account of words spoken during an interview or focus group, the authors argue that standard orthography is unable to represent the ‘words, gestures and conduct of the people being studied’. Drawing on insights from conversation analysis which show how social phenomena are ‘realised through talk in interaction’, as well as discursive psychology and ethnomethodology, Hepburn and Bolden show the reader, in ten succinct and well written chapters, how to capture words and interactions and record them accurately on paper using a transcription system originally developed by Gail Jefferson.

What impresses about this book is that the authors convincingly argue that standard orthography imposes written conventions on spoken language when written and spoken modes of communication are not identical. The authors therefore demonstrate how
important it is to capture data on timing, overlap, intonation, emphasis and volume if the richness of talk is to be accurately represented as well as providing guidance on the transcription of non-speech sounds and visible conduct. The book is liberally sprinkled with useful information on transcription theory and practice, and is accompanied by a companion website with data and exercises which allow the reader to consolidate their
transcription skills. Given the highly technical nature of the material, the book is easy to follow, although it is best to begin at the beginning and read it in its entirety. Transcription conventions are, for example, introduced gradually with helpful summaries at the end of each chapter. Some prior background knowledge of linguistic terminology might be useful although such knowledge is by no means essential for the determined reader. Admittedly, using such a fine-grained transcription system could be both time-consuming and expensive to implement. The onus may therefore be on the researcher to be aware of these techniques and to gauge whether they can be used in
their projects.

Transcribing for Social Research is an invaluable contribution to the methodological literature which will appeal to researchers across a range of disciplines who wish to successfully capture speech in all its complexity.

Review originally published in Research Matters, December 2019.

Handling the Media

Illman, J. (2016) Handling the Media: Communications and Presentation Skills for Healthcare Professionals

This book is primarily for healthcare professionals who may not know how to communicate with the media or who may be reluctant to do so. Written by an experienced medical writer, the book shows how the interests of journalists differ from those of healthcare professionals, while emphasising that the relationship between these two groups need not be an antagonistic one.

Because journalists will be interested in stories which are novel, universally appealing and controversial, the author argues that healthcare workers should engage with the media in order to avoid misrepresentation. But to engage successfully, communication skills need to be honed.

John Illman consequently offers concrete advice on how to respond to requests for a media interview and how to prepare for the interview once accepted. Particularly insightful is his discussion of “bridging” techniques, which are used to acknowledge and to respond constructively to difficult questions. This is an important skill to master where the agendas of the interviewer and the interviewee differ.

Useful guidance is also given on how to prepare and deliver presentations and how to use social media to communicate effectively. The advice on writing for the press and on pitching an outline of an article to an editor is similarly good and will appeal to readers who want to make medical journalism their career.

This is an excellent book. There is some theory in relation to journalistic balance, bias and law, but the focus is practical. It is well written and will certainly encourage the reader to believe that they can use the media to communicate with a non‐specialist public.

Review originally published in Reviews Significance , 14:2 45 doi: 10.1111/j.1740-9713.2017.01024.x

Limits of Social Science

Hammersley, M. (2014) The limits of social science. Causal explanation and value relevance

In this short book, Hammersley argues for a social science which eschews grand theorising in favour of the explanation of social phenomena. Drawing inspiration from Max Weber and referring to a range of social theorists and philosophers, Hammersley encourages social scientists to re-think what they are actually doing as researchers in order to create a social science which generates knowledge which is both reliable and valid. Some readers might, of course, reply that there are no problems with social research as an intellectual endeavour, but Hammersley’s purpose seems to be to awake us from our slumbers. This is a task in which he partially succeeds. Hammersley is not, for example, opposed to causal analysis in the social sciences, but argues that we should raise our game by adopting ‘within-case and cross-case analysis’. He also prioritises explanation over theorising with the proviso that ‘all purpose’ explanations are not possible because explanations are ‘always answers to particular questions’. He also argues that value conclusions cannot be derived from evidence, and offers convincing arguments why this might be the case. The consequence of Hammersley’s position is that social research should be limited to making ‘factual’ statements rather than ‘value’ claims. Although much of the book is theoretical, the author grounds his views by referring to social mobility research and to work on the English riots of 2011.

What I most enjoyed about this book is that Hammersley encourages the reader to think hard about social research practice. He is, for example, unconvinced by the view that there is a direct relationship between research and policy outcomes. On the contrary, he says that the relationship is ‘highly mediated and contingent’. Moreover, he recognises that different social science disciplines employ different methods of explanation. One has only to think of the very different approaches of the experimental psychologist and of the historian to appreciate that he has a point. But such explanatory pluralism in the social sciences has a disturbing consequence. If there is no agreed threshold which all social scientists have to meet in order to generate valid and reliable knowledge, then how do these disciplines differ from vocations like investigative or data journalism? In addition, Hammersley draws a sharp distinction between ‘facts’ which are of interest to the social scientist and ‘value claims’ which should be of interest to policymakers and think tanks. If true, it is very hard to see how social researchers can make the case for funding their work in a cultural environment which does not recognise that knowledge has value in itself. Hammersley recognises this point but does not offer any solutions.

This book is not a paean to social science as it is currently practised and will be, to use Hammersley’s own word, a ‘deflationary’ read for some. If, however, you want to read something which may question your preconceptions, this book is a good place to begin.

Review originally published in Research Matters, December 2015

Constructing Grounded Theory

Charmaz, K. (2014) Constructing Grounded Theory

If you need a clear introduction to grounded theory, then you will find it here. Charmaz describes grounded theory’s genesis, and explains how to code, write and sort memos and engage in theoretical sampling. This second edition includes new material on interviewing and symbolic interactionism.

She supports what she is saying by referring to her own research and that of others working in diverse fields. She manages to convey the excitement of conducting a grounded theory study which will, I’m sure, make readers think how they can apply her techniques. Information is easy to locate as main points are presented throughout the text. This means that the reader can either read the text linearly or source what they want later.

It succeeds as a book about methods but it is much more than this. Charmaz skilfully situates grounded theory within its historical context by showing how Glaser and Strauss – the pioneers of this approach – were influenced by the ‘Columbia University positivism’ of Paul Lazarsfeld and Robert Merton and the ‘Chicago school pragmatism and field research’ of sociologists such as Herbert Blumer. She devotes an entire chapter to symbolic interactionism – a ‘theoretical perspective that views human actions as constructing self, situation and society’. She also shows how her own ‘constructivist’ approach to grounded theory contrasts with that of ‘objectivist’ theorists who adopt the position of a neutral observer and consider that they are studying worlds which are entirely external to themselves. For Charmaz, meaning does not exclusively inhere in the data, which is a position which may be troubling to those who assume a clear separation between ‘facts’ and ‘values’.

Although convinced that symbolic interactionism and grounded theory are a ‘theory-method package’, she readily concedes that grounded theory may be used with other theoretical perspectives. As she would say, theoretical ‘purity fosters preconception’. Although one might think that her meditations on ontology and epistemology may be heavy going, her writing is simple and informal, and she always shows how her theoretical views connect to the practical business of doing research. These sections require careful study but are the most rewarding.

This is an excellent book. It is easy to read, gives lots of practical advice and is quite profound. If you are serious about studying the conceptual universes and the interior worlds of research participants in a way which recognises that the researcher is intimately involved in the construction and analysis of data, this is a book which will make you re-think how you conduct research.

Review originally published in Research Matters, September 2015

Managing & Sharing Data

Corti, L., Van den Eynden, V., Bishop, L., Woollard, M. (2014) Managing and sharing research data: a guide to good practice

This is a guide to best practice for researchers who want to supplement existing data management skills and those who want to develop data management skills for the first time.

Written by members of the UK’s Data Archive, the authors describe those skills which will be needed to ensure that data is open and reusable, and collected, stored and shared in ways which respect ethical practice and relevant legislation. The authors also make a convincing case for why data sharing is beneficial, and present counter arguments to some of the more common reasons which are given for not sharing data.

The authors introduce the reader to the research data life cycle and approaches to research data management planning as well as referring to specific skills and software which the researcher could usefully acquire. There are, for example, very clear introductions to version control systems and to the encryption of sensitive data using open source software. I particularly enjoyed the chapter about formatting and organising data, which contains a section on how to organise data files logically. The book is written in very clear prose making the more technical topics accessible to the non-specialist. Moreover, the text is supplemented by case studies, exercises and useful references as well as a website.

The authors manage to successfully combine a discussion of abstract topics such as metadata with grounded examples of how these topics could be applied in practice. For the purposes of this review, I read the text sequentially but I think that one could usefully refer to particular chapters or sections in order to fill specific knowledge gaps. Indeed, I found myself repeatedly returning to particular sections of the text to reinforce my understanding of key concepts.

To conclude, this book fills a gap in the market and will, I’m sure, be read by researchers in any discipline where data management skills are needed. I would recommend this book without hesitation. Well written, informative and, with its commitment to transparency and data sharing, commendable.

Review originally published in Research Matters, March 2015

Social Media & Survey Research

Hill, C.A., Dean E., Murphy J. (2014) Social media, sociality and survey research

This book has been written because of the writers’ awareness that declining response rates and inadequate sampling frames present a challenge to all social researchers who wish to collect survey data which is ‘accurate, timely and accessible’. Primarily written by researchers from RTI International, the book is a compendium of chapters which describe how the researchers have incorporated social media data into their research projects. The authors suggest that the book is intended for survey and market researchers, as well as students in survey methodology and market research and I agree that this book will be useful for this constituency.

The writers don’t argue for the replacement of the more familiar survey modes but suggest that postal, web-based and telephone surveys can be supplemented by the imaginative use of social media. Indeed, they recognise that social media data has its own limitations and does not fit easily into designs where precise estimates are needed.

The writers define social media as ‘a collection of websites and web-based systems that allow for mass interaction, conversation, and sharing among members of a network’ and refer to web 2.0 with its user generated content. The book covers a diverse range of topics which include how to predict sentiments and emotions using consistent methods, how to pre-test questionnaires use Skype and Second Life and how to develop innovative research by using social media to collect ideas from large groups of people. There is also a chapter on how to apply the principles of the games designer to market research so that participation in research is more enjoyable.

Athough very wide ranging, the book retains its coherence because it is organised around the idea of a ‘sociality hierarchy’ which can be broken down into broadcast, conversational and community levels. The authors also consistently avoid the use of technical language and include a useful set of references – many of which are downloadable – at the end of each chapter.

This book is a must read for any researcher who wants to make use of social media data; it is incisive, instructive, easy to read and, above all, fascinating.

Review originally published in Research Matters, June 2014

Social Network Analysis

Borgatti, S.P., Everett, M.G. and Johnson J.C. (2013) Analyzing social networks

This book takes the reader on a tour of key theoretical concepts in social network analysis. It is divided into four sections: introduction, research methods, core concepts and measures and a final section which deals with what the writers describe as ‘three cross-cutting chapters’ on ‘affiliation type data’, ‘large networks’ and ‘ego network data’. Although primarily theoretical, the book refers to interesting empirical work across the social sciences and health care in order to illustrate core concepts. It introduces readers to software – UCINET and NetDraw – which they can use to analyse and visualise network data but refers to a dedicated website for readers who require a software tutorial.

There is much to commend in this book. The authors provide a clear introduction to graph theory and matrix algebra for non-mathematicians. There is also an interesting introduction to core concepts like ‘centrality’, ‘sub-group’ and ‘equivalence’ and a fascinating discussion of how hypothesis testing is possible with network data when the assumptions of standard inferential tests are violated. The authors also provide invaluable advice on how best to lay out network diagrams in order to make interpretation easier.

However, I think that how information is presented may need to be reviewed. The authors assume that readers are familiar with research terminology without necessarily defining their terms. Although this is a reasonable assumption if the book is for established researchers, beginners may need to refer to an introductory research methods textbook in order to take full advantage of the material. Borgatti et al. also state that a sequential reading of each chapter isn’t needed although this suggestion doesn’t work for readers who assume that a book will begin with straightforward material before moving to advanced topics. A glossary would be useful.

This is an informative book for established social researchers with some prior exposure to social network analysis. Aspirant social network analysts may find the book a little too advanced.

Review originally published in Research Matters, March 2014

Discovering statistics using R

Field, A., Miles J., Field, Z. (2012) Discovering statistics using R

This book teaches statistics by using R – the free statistical environment and programming language. It will be of use to undergraduate and postgraduate students and professional researchers across the social sciences, including material which ranges from the introductory to the advanced. Divided into four levels of difficulty with ‘Level 1’ representing introductory material and ‘Level 4’ the most advanced material, it may be read from beginning to end or with reference to particular techniques. An understanding of the advanced material may require knowing the material in earlier chapters. There is a comprehensive glossary of specialised terms and a selection of statistical tables in the appendix. There is also material on the publisher’s companion website and on the principal author’s own web pages.

The main strength of this book is that it presents a lot of information in an accessible, engaging and irreverent way. The style is informal with interesting excursions into the history of statistics and psychology. There are entertaining references to research papers which illustrate the methods explained, and are also very entertaining. The authors manage to pull off the Herculean task of teaching statistics through the medium of R. This is an achievement when one considers that R can be difficult to use for researchers who have never manipulated data from the command line. Another plus point is that the authors describe how to ‘extend’ R’s capabilities with ‘packages’. This is a massive time saver for any researcher who does not know which package is required in order to extend R’s base system to conduct a particular test. Field et al. also succeed in placing many of the statistical procedures to which they allude within the framework of the ‘general linear model’ giving the book a sense of theoretical coherence.

But I think that the book would have benefited from an explanation of how R fits into the wider ‘tool chain’ of public domain programs which can be used to produce a publication-ready paper. Moreover, some of the exemplars of R code may not work or may be illustrative of deprecated techniques but the principal author is maintaining an errata file on his own website. Nevertheless, I would recommend this book to students, academics and applied researchers. Although heavily weighted towards the interests of psychological researchers, it would not be too difficult to transfer the techniques to a different area of expertise. All in all, an invaluable resource.

Review originally published in Research Matters, December 2013